Glossary
The review vocabulary, in plain words
Most of these terms come from an agency deck rather than from anyone running a shop, and they are usually defined in more of the same language. Each entry here is written once, by a person, in the words an owner would use, with the reason the term matters at the end.
Terms, defined once each
- Review gatingWhat it is, why platforms prohibit it, and how our funnel differs by showing the same public review links to every customer
- Review velocityThe rate new reviews arrive, how to work it out per platform, and why a steady rate beats a burst
- Review response rateThe share of reviews you replied to, which denominator to use, and a worked month you can copy
- Star ratingHow the average is computed, what one more review really does to it, and the two platforms that do not use a plain average
- Net Promoter ScoreThe recommendation question, the three bands, and a worked score from two hundred replies
- Customer satisfaction scoreThe one question, the top box problem, and why it disagrees with your public rating
- Review schema markupThe structured data properties a review needs, and why reviews of your own business get no stars in search
- Local packThe map result above the ordinary links, the three inputs Google names, and what reviews do inside it
- Review funnelThe ask, the landing page and the handoff, with where a hundred requests actually go
- Review syndicationRepublishing a review somewhere else, what it moves, and the one thing it can never move
- Sentiment analysisClassifying review text, why aspect counts beat a polarity score, and where the classifier is wrong
- FTC review rulesThe six practices the 2024 consumer reviews rule prohibits, in the form a local business meets them
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