Put your review link under every email
An email signature is the one ask that costs nothing to repeat. Paste your listing, pick your wording, and copy a block that works in the mail app you already use.
The block is plain HTML with inline styling, which is the only kind mail clients reliably keep.
Your signature block, ready to paste
Paste your listing to fill in the destination, edit the wording to sound like you, and take either the formatted version or the raw markup.
Your business page link
Getting a signature to survive the mail client
Mail clients are the harshest renderers there are. Four rules that keep a signature intact on the way through.
Style it inline or not at all.
A stylesheet in the head is not reliably kept by the time a message is drawn, so everything the block needs is written on the element itself. That is why the markup below looks more verbose than a web page would.
Keep it to one line of ask.
A signature is already carrying a name, a role, a phone number and probably a logo. One short sentence with one link is the most that gets read, and the most that survives being quoted in a reply chain.
Paste formatted, not as source.
Signature settings usually take rich text rather than markup, so copy the rendered block rather than the code. The raw markup is there for the clients that do offer a source view.
Send yourself one before you trust it.
Then open it on a phone. A signature that looks tidy on a desktop and wraps badly on a small screen is worse than no signature, because it is the last thing on the message.
The signature covers email. For the printed version of the same ask, the QR guide has the manual method and the sizes. Read the Google review QR code guide.
Questions about review links in email
Where the block goes, what it can carry, and the one place it should not.
Which mail clients does this work in?
Any client whose signature settings take rich text. Copy the formatted block, open those settings and paste it where your name and phone number already are; if the client offers a source view instead, use the raw markup.
Can I use an image or a code in the signature instead?
You can, but a remote image may not load until the reader allows it, and a scannable code is no use to somebody reading on the phone that would have to scan it. A plain text link is the version that renders everywhere.
Should the ask go in every email?
In a signature, yes, because it is ambient rather than an interruption. What it should not do is turn a support thread or a complaint into an ask, which is why the wording here stays understated.
Does a link in a signature hurt deliverability?
A single link to a platform your recipients already know is an ordinary thing for a signature to carry. The shapes worth avoiding are a wall of links, a tracking redirect through a domain nobody recognises, and an image with no text beside it.
What if my listing is not on Google?
Paste a Yelp or TripAdvisor page instead and the block points there. The wording is yours to change either way, and nothing about the markup is platform specific.
Free tools for asking in the other channels
Once the asking works
A steady trickle still needs answering
GetSetReply reads each review as it arrives and leaves a draft reply on it, ready for you to edit and post.